Our research has two unique characteristics. First, from a theoretical perspective our focus is on group identity and normative processes. So, while we have categorized our research into Collective identity and the self, Prejudice and discrimination, and Collective actions (including acts to generate terrorism), these are topic distinctions, but they all involve the psychological processes of identifying to socially defined groups and the corresponding norms.
 
Second, we conduct both community-based field research and laboratory experiments. Our field research involves a number of cultural and social groups ranging from Aboriginal communities (both Inuit and First Nations), to refugees and street kids, as well as groups promoting collective actions (including violent actions such as commonly observed by terrorists groups). Our laboratory research is designed to examine in a controlled manner the psychological processes associated with collective identity and group norms.